Facebook Ads Strategist | Media Buyer

Hi, I'm Christopher.
I turn ad spend into predictable sales.

I help 7–8 figure ecom brands and service-based businesses grow their sales online through creative, data-driven Meta Ads strategies — backed by a 5-year track record and real, verifiable results.

60+ clients helped scaleUp to 9x ROAS sustained$300M+ in client sales generated
Christopher Cruz — Facebook Ads Strategist

Client Sales

$300M+

Ad Spend Managed

$5M+

60+

Brands Scaled

Businesses that I work with — helped 60+ clients scale

Client brand logoClient brand logoClient brand logoClient brand logoClient brand logoClient brand logoClient brand logoClient brand logoClient brand logoClient brand logoClient brand logo
Client brand logoClient brand logoClient brand logoClient brand logoClient brand logoClient brand logoClient brand logoClient brand logoClient brand logoClient brand logo

Numbers that speak for themselves

$0M+

Client Sales Generated

Total revenue across all client accounts

$0M+

Ad Spend Managed

Across Meta & TikTok ad accounts

0+

Clients Helped Scale

PH & US brands, DTC and service-based

0x

Average ROAS (Best Account)

Sustained — with peaks above 10x

Real campaigns. Real screenshots.

Straight from Meta Ads Manager — the results behind the numbers, across ecommerce, coaching and lead generation.

Jewelry Ecom — Q4 Scale — Meta Ads Manager results

Actual Meta Ads Manager screenshot · Jewelry Ecom — Q4 Scale

DTC Ecommerce · Oct–Dec 2025

Scaled monthly ad spend 7x while holding 8–9x ROAS

8.2x

Blended ROAS (90 days)

1,228

Total Purchases

₱1.87M

Revenue in 90 Days

₱18.5K → ₱136K

Monthly Spend Scaled

What I did

  • October: validated winning audiences at 9.19x ROAS on ₱18.5K spend before scaling
  • November: scaled spend 4x to ₱74.6K — held 8.28x ROAS with 428 purchases
  • December: pushed to ₱136K spend — 668 purchases at 8.01x ROAS through peak season
  • Launched broad-targeting ad sets for new products while keeping cost per purchase stable
Get results like this

The exact system behind every result

The same ABO-to-CBO framework used in every case study on this page — applied to your brand.

01

Step 01

Audit & Research

Deep-dive into your account, market sophistication level, competitors and customers. I find exactly where budget is leaking and where the opportunity sits.

02

Step 02

Creative Strategy

Hooks, angles and scripts built for your market — high-converting statics, video and AI-generated creatives ready for high-volume testing.

03

Step 03

Launch & Test (ABO)

Structured ABO testing across audiences and creatives. Losers get killed fast; winners get identified with real data, not guesses.

04

Step 04

Scale & Optimize (CBO)

Winning ads scale into CBO with retargeting layered on. Creatives get refreshed continuously so performance holds at higher spend.

Everything your ads need under one roof

Facebook / Meta Ads

Full-funnel strategy and media buying — ABO testing to CBO scaling, retargeting, and daily optimization for ecom and lead gen.

Creative Strategy & Editing

Hooks, angles, scripts and high-converting statics — including AI-generated creatives — tested at 20–30 variations per week.

TikTok Ads

Short-form paid campaigns that extend winning Meta angles to TikTok's ad platform for incremental reach and sales.

Funnel & Landing Page Optimization

Conversion-flow audits and fixes that raise lead quality and CVR — the same playbook behind 53–66% conversion rates.

Chatbot Automation

Messenger automation that captures, qualifies and follows up with leads so none of your ad spend leaks away.

Social Media Management

Organic presence that supports paid — content calendars, page management and engagement that builds trust.

If this is you, we should talk

DTC Ecommerce Brands

Health & wellness, jewelry, fashion, personalized gifts — 7–8 figure brands that need profitable scale, not just spend.

Up to 9.08x avg ROAS

Coaches & Consultants

US-based coaching businesses that live and die by lead quality — wedding pros, business coaches, SEO consultants.

3–6x ROI from booked clients

Local Service & Lead Gen

Construction, renovation, travel agencies, salons, gyms — businesses that need a steady flow of qualified leads.

₱50M+ in projects closed

Food & Beverage

Food businesses and functional beverage brands — from first ad account setup to consistent monthly sales targets.

₱300K → ₱800K monthly sales

Hear it from the clients themselves

In just 3 months of using his strategy and service, our e-commerce business has grown, and we consistently hit 5 to 6x revenue monthly.

Carl

Main Distributor, Diabetaherbs Coffee

DTC Ecommerce · Health

Thanks to your effective Facebook ads strategies, we achieved our monthly sales target of ₱800K, surpassing our previous monthly goal of only ₱300K.

Ram

Owner, Eggsy

Food Business

Questions, answered

I run your Meta Ads end-to-end: strategy, creative direction, media buying, testing and scaling. That includes campaign structure (ABO testing → CBO scaling), retargeting, funnel optimization and continuous creative refreshes — everything documented in the case studies above.

Book your free 30-minute assessment call

Discover how Facebook ads can elevate your sales — we'll look at your current setup and map out exactly what I'd do to scale it.

  • Worry-free and completely free of charge
  • Honest audit of your current ads & funnel
  • Walk away with a clear action plan — no strings attached
Book My Free Call Now

30 minutes · Zoom or Google Meet · No commitment